The Unbundling Of Cable Television Begins

Two Hammer blows against the cable television industry were struck last month when giants HBO and CBS announced that they in 2015 will begin offering monthly online subscriptions to all their content. They are the first two major channels to make the complete shift, though most channels offer online time-shifted or supplemental content before. These […]

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The New York Times Broken Digital Business Strategy

I subscribe to the New York Times and the Minneapolis Star-Tribune, for Sunday-only newspapers, both with full 24/7 digital access. But I’ve gotten sick of throwing a pound and a half of newspapers into the recycling bin every Sunday morning the moment they come through the front door. I’d rather read my newspapers on my […]

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Nissan’s Social Strategy Case Study–And It’s An Ad, Too

Digiday recently published an interesting case study.   It’s a “combo platter.”  First of all it’s an interesting and somewhat objective view of how, during a new car model launch, Nissan’s social media team reached out to people who post often about style and design.  These people have lots of followers on their blogs and social networks […]

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FoodPornIndex.com is Bolthouse Farms Mirror of Our (Not So Healthy) Social Sharing

Have you seen enough food porn? Or perhaps you’re feeling guilty publishing that Instragram photo of the braised pork wild mushroom cheese cobbler you ordered at the restaurant last night  (875 calories per serving) Bolthouse Farms, purveyor of the fruit smoothies you find in your grocery store’s vegetable department, thinks its time to make the […]

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CVS: Narrative of A Brand

You’ve seen the news that CVS, the national drug store chain, will stop selling cigarettes and other tobacco products by October 1.  The move was lauded by health officials in and out of government, and has been the source of discussion on news shows this week: was it a principled decision or a shrewd business […]

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