Nissan’s Social Strategy Case Study–And It’s An Ad, Too

Digiday recently published an interesting case study.   It’s a “combo platter.”  First of all it’s an interesting and somewhat objective view of how, during a new car model launch, Nissan’s social media team reached out to people who post often about style and design.  These people have lots of followers on their blogs and social networks […]

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FoodPornIndex.com is Bolthouse Farms Mirror of Our (Not So Healthy) Social Sharing

Have you seen enough food porn? Or perhaps you’re feeling guilty publishing that Instragram photo of the braised pork wild mushroom cheese cobbler you ordered at the restaurant last night  (875 calories per serving) Bolthouse Farms, purveyor of the fruit smoothies you find in your grocery store’s vegetable department, thinks its time to make the […]

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CVS: Narrative of A Brand

You’ve seen the news that CVS, the national drug store chain, will stop selling cigarettes and other tobacco products by October 1.  The move was lauded by health officials in and out of government, and has been the source of discussion on news shows this week: was it a principled decision or a shrewd business […]

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IBM Makes A Big Move On A Blue Ocean Opportunity

IBM announced this week the launching of the IBM Customer Experience Lab in Yorkville, NY. The Lab will bring together 100 researchers and consultants into what sounds like a center of excellence to help clients with “front office integration” around three general ideas: Customer insights Customer engagement Employee engagement The first–customer insights–isn’t new ground for […]

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Phony Car Dealership Marketing Meets the 21st Century

Last Thursday we received two pieces of mail at our home. The first was from the Volvo dealership in Minneapolis where I have my car serviced.  The week before last I had taken the car in to have the brake pads and rotors replaced for $1,000.  I was also quoted another $1,700 to have the […]

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