The New York Times Broken Digital Business Strategy

I subscribe to the New York Times and the Minneapolis Star-Tribune, for Sunday-only newspapers, both with full 24/7 digital access. But I’ve gotten sick of throwing a pound and a half of newspapers into the recycling bin every Sunday morning the moment they come through the front door. I’d rather read my newspapers on my […]

Continue Reading

Nissan’s Social Strategy Case Study–And It’s An Ad, Too

Digiday recently published an interesting case study.   It’s a “combo platter.”  First of all it’s an interesting and somewhat objective view of how, during a new car model launch, Nissan’s social media team reached out to people who post often about style and design.  These people have lots of followers on their blogs and social networks […]

Continue Reading