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Phony Car Dealership Marketing Meets the 21st Century

Last Thursday we received two pieces of mail at our home. The first was from the Volvo dealership in Minneapolis where I have my car serviced.  The week before last I had taken the car in to have the brake pads and rotors replaced for $1,000.  I was also quoted another $1,700 to have the […]

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First Agile Marketing Conference in San Francisco

First Agile Marketing Conference in San Francisco Jim Ewell and John Case led the first Agile Marketing Conference held at the corporate headquarters of Mindjet in San Francisco, just down Telegraph Hill.  More than 40 marketers assembled for the workshop which developed a large set of principles and values we hope get the Agile Marketing […]

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Ladies and Gentlemen, Please Welcome Jerry The Dog

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The Mythology of Social Influence

  Social influence is the opposite of the weather.  Unlike the weather, everyone is talking about social influence–and it seems like everyone is doing something about it. Companies are springing up like ragweed everywhere in the “social influence” field.  Some, like Radian6, are trying to listen and discern social influence.  Klout and Kred are trying […]

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