I’ve been seeing more and thinking more about the idea of “narrative” as it relates to a brand. The notion is that a brand is perceived over time not by what it says but by what it does. And those acts form a spine of a narrative that invites consumers in to participate. An example [...]
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Are Personas Useful in Social Media Strategy Anymore?
Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-commerce. Best Buy was renowned for its four personas–Buzz, Jill, Barry and Ray. Buzz was the single, male nerd [...]
The Dell Social Media Transformation
Dell has established itself as a model of a large corporation embracing social media not just to improve customer service, but to change the corporate culture completely, to one that is open, authentic and trustworthy.
Welcome
I'm Rohn Jay Miller, a strategic consultant and designer who works with clients to engage their customers on the Social Internet.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at rohnjay@rohnjaymiller.com.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
