I’ve been seeing more and thinking more about the idea of “narrative” as it relates to a brand. The notion is that a brand is perceived over time not by what it says but by what it does. And those acts form a spine of a narrative that invites consumers in to participate. An example [...]
Archive | b2b RSS feed for this section
I Had A Dream And It Was All About How To Change Marketing
A dream came to me about a speech to old colleagues. I forgot what I was going to stay and then remembered: We must drive deeper into the product. Brand design = product design. People fall in love with product design, not branding. Branding is the framework and re-enforcement of product design. Let’s think of marketing as a service that provides real value to our customers. Then I woke up.
Welcome
I'm Rohn Jay Miller, a strategic consultant and designer who works with clients to engage their customers on the Social Internet.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at rohnjay@rohnjaymiller.com.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
