I’ve been seeing more and thinking more about the idea of “narrative” as it relates to a brand. The notion is that a brand is perceived over time not by what it says but by what it does. And those acts form a spine of a narrative that invites consumers in to participate. An example [...]
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Phony Car Dealership Marketing Meets the 21st Century
Last Thursday we received two pieces of mail at our home. The first was from the Volvo dealership in Minneapolis where I have my car serviced. The week before last I had taken the car in to have the brake pads and rotors replaced for $1,000. I was also quoted another $1,700 to have the [...]
Are Personas Useful in Social Media Strategy Anymore?
Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-commerce. Best Buy was renowned for its four personas–Buzz, Jill, Barry and Ray. Buzz was the single, male nerd [...]
Popularity Is Not A Proxy For Influence (See: Martha Stewart)
Michael Wu holds the exalted title of Principal Scientist of Analytics at Lithium, the SaaS provider of Social CRM services. Last week he wrote a thoughtful piece about social influence that made the point that social influence scores are inherently false measures because they can be gamed—much more so than search engine results, for example. There is a [...]
Welcome
I'm Rohn Jay Miller, a strategic consultant and designer who works with clients to engage their customers on the Social Internet.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at rohnjay@rohnjaymiller.com.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
