Tag Archives | Facebook

Dachis Group Swings For the Fences On Social Influence

Online social influence is one of those phenomena that are hard to define, but we “know it when we see it.” And social influence is even much harder to track than it is to define.  Businesses are becoming increasingly social in their marketing, sales and customer service using a wide range of strategies, tactics and […]

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Coke’s Fantastic Social “Un-commercial” Rewards Honesty

    Coca-Cola Portugal’s team came up with a brilliant social experiment that it conducted last month in Lisbon, and it’s a brilliant example of how “social” isn’t defined by Facebook and Twitter, it’s defined by people. A soccer match was coming up between the two biggest teams in Lisbon, arch-rivals Sport Lisboa and Sporting […]

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Five Questions Klout Can’t Answer

Five questions Klout CEO Joe Fernandez can’t–or won’t answer

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Klout: 2.5 Million Profiles Deleted? Maybe 10,000? Who Knows?

  Dutch blogger Martijn Linnsen has reviewed 18,000 Klout profiles captured prior to November 1 and found approximately 2.5% were no longer active as of December 1.  This could mean hundreds of thousands of Klout profiles have been deleted by users since the “delete your profile” option was finally offered by Klout on November 1.  I […]

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