Tag Archives | Google

Five Questions Klout Can’t Answer

Five questions Klout CEO Joe Fernandez can’t–or won’t answer

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Klout CEO Joe Fernandez Responds To Critics

  Two weeks ago I wrote a post here called “Delete Your Klout Profile Now!”  So far more than 10,000 people have read it on Social Media Today and another 2,000 on this blog.    It’s been shared and re-tweeted more than 2,200 times. More important, several other bloggers and journalists have come out with posts […]

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How The Christian Science Monitor Used SEO Strategies to Drive From 3M to 25M Page Views

An extraordinary case study published by the Nieman Journalism Lab about the transformation of the Christian Science Monitor from a dying print-focused publication to a Web-first online focused publication that drove page views from 3 million per month to 25 million in two years. Entitled, “Chasing pageviews with values: How the Christian Science Monitor has adjusted to a web-first, SEO’d world,” is was authored by Jonathan Groves and Carrie Brown-Smith.

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The Three Legs of Content Strategy

Customer engagement on the Social Internet requires organized participation by companies–people and resources in our company need to be “highly aligned” and then allowed to be “loosely coupled,” so they can engage. This organization is called “content strategy, which I define as an over-all strategy for developing and delivering information and tools to customers. Notice I didn’t say “over the Internet.” I personally feel we need to open social engagement to include the valuable ways in which traditional advertising and other marketing deliver.

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