Five questions Klout CEO Joe Fernandez can’t–or won’t answer
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Two weeks ago I wrote a post here called “Delete Your Klout Profile Now!” So far more than 10,000 people have read it on Social Media Today and another 2,000 on this blog. It’s been shared and re-tweeted more than 2,200 times. More important, several other bloggers and journalists have come out with posts […]
An extraordinary case study published by the Nieman Journalism Lab about the transformation of the Christian Science Monitor from a dying print-focused publication to a Web-first online focused publication that drove page views from 3 million per month to 25 million in two years. Entitled, “Chasing pageviews with values: How the Christian Science Monitor has adjusted to a web-first, SEO’d world,” is was authored by Jonathan Groves and Carrie Brown-Smith.
Customer engagement on the Social Internet requires organized participation by companies–people and resources in our company need to be “highly aligned” and then allowed to be “loosely coupled,” so they can engage. This organization is called “content strategy, which I define as an over-all strategy for developing and delivering information and tools to customers. Notice I didn’t say “over the Internet.” I personally feel we need to open social engagement to include the valuable ways in which traditional advertising and other marketing deliver.
I'm Rohn Jay Miller, Director of Digital Strategy for Hanley Wood, the leader in branded content marketing.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at email@example.com.
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And visit Hanley Wood Marketing to learn more about how we partner with great clients to help them deliver their narrative to the marketplace.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: