Tag Archives | iPhone

I Had A Dream And It Was All About How To Change Marketing

A dream came to me about a speech to old colleagues. I forgot what I was going to stay and then remembered: We must drive deeper into the product. Brand design = product design. People fall in love with product design, not branding. Branding is the framework and re-enforcement of product design. Let’s think of marketing as a service that provides real value to our customers. Then I woke up.

Continue Reading

Hey, Tell Me Why Southwest Cost Me A Steak Dinner in Vegas!

  Tuesday afternoon I was sitting in an exit row seat of a Southwest Airlines flight from San Francisco to Las Vegas. I was looking forward to a big steak dinner with a small group of friends who happen to be clients that work in the hospitality business in Vegas.  Needless to say, with their […]

Continue Reading

Meeker’s Mobile Vision Begs Questions About Location Apps

Mary Meeker’s recent presentation on mobile in 2011 focuses on mobile devices as extensions of activities we’ve up till now used computers for—commerce, social media updates, games. The “location-specific” applications are still quite murky. How does a store offer discounts to people who are in close physical proximity to the store? How does a store engage with a customer in the store, standing in front of a product? Some of this requires retailers and other merchants to think through innovations.

Continue Reading

Google “Versus” Facebook? Or Just Google “And” Facebook?

Google’s new social strategy called Google +1 is aimed at Facebook’s domination of social media. Or is it? An early peek at Google +1 suggests that it improves on some aspects of Facebook’s “closed garden.” But there’s an overwhelming majority of FB users who kinda like the closed garden, y’know?

Continue Reading