A dream came to me about a speech to old colleagues. I forgot what I was going to stay and then remembered: We must drive deeper into the product. Brand design = product design. People fall in love with product design, not branding. Branding is the framework and re-enforcement of product design. Let’s think of marketing as a service that provides real value to our customers. Then I woke up.
Tag Archives | iPhone
Tuesday afternoon I was sitting in an exit row seat of a Southwest Airlines flight from San Francisco to Las Vegas. I was looking forward to a big steak dinner with a small group of friends who happen to be clients that work in the hospitality business in Vegas. Needless to say, with their […]
Mary Meeker’s recent presentation on mobile in 2011 focuses on mobile devices as extensions of activities we’ve up till now used computers for—commerce, social media updates, games. The “location-specific” applications are still quite murky. How does a store offer discounts to people who are in close physical proximity to the store? How does a store engage with a customer in the store, standing in front of a product? Some of this requires retailers and other merchants to think through innovations.
Google’s new social strategy called Google +1 is aimed at Facebook’s domination of social media. Or is it? An early peek at Google +1 suggests that it improves on some aspects of Facebook’s “closed garden.” But there’s an overwhelming majority of FB users who kinda like the closed garden, y’know?
I'm Rohn Jay Miller, Director of Digital Strategy for Hanley Wood, the leader in branded content marketing.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at firstname.lastname@example.org.
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And visit Hanley Wood Marketing to learn more about how we partner with great clients to help them deliver their narratives to the marketplace.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: