Tag Archives | LinkedIn

Nissan’s Social Strategy Case Study–And It’s An Ad, Too

Digiday recently published an interesting case study.   It’s a “combo platter.”  First of all it’s an interesting and somewhat objective view of how, during a new car model launch, Nissan’s social media team reached out to people who post often about style and design.  These people have lots of followers on their blogs and social networks […]

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Five Questions Klout Can’t Answer

Five questions Klout CEO Joe Fernandez can’t–or won’t answer

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Delete Your Klout Profile Now!

Delete your Klout profile now! The entire concept of turning “social influence” into a metric and then into a commodity to be sold is false and ultimately evil. What’s going to happen when you can’t get a marketing job because your Klout score is only in the 30s? Why should Joe Fernandez make billions on an IPO while handing out candy bars and coupons to the people who comprise the entire value proposition of Klout?

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Social Graphs: What They Are And Why You Should Care

The “Social Graph”—broadly defined– is a network of personal connections. And your online social graph is becoming the focus of social network strategy—by networks themselves, and by marketers trying to reach you and your friends. Why does the Social Graph matter? It’s the basic structure of personal connections you use every day in each social network you belong to. It’s why you join and invite others to connect on a social network. And therefore, exploiting social graphs for marketing and advertising is the fundamental business model challenge that Facebook, Twitter and LinkedIn face.

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