Flip was in the business of turning everybody into their own video studio for a very low, one-time cost of less than $200. That apparently was a good enough business model for Pure Digital Technologies, the builders of the Flip. It wasn’t good enough for Cisco, a company focused on routers. Yes, there are competitors coming from Sony and Kodak, but Flip had the brand equity, the reputation.
Tag Archives | Native Instinct
Customer engagement on the Social Internet requires organized participation by companies–people and resources in our company need to be “highly aligned” and then allowed to be “loosely coupled,” so they can engage. This organization is called “content strategy, which I define as an over-all strategy for developing and delivering information and tools to customers. Notice I didn’t say “over the Internet.” I personally feel we need to open social engagement to include the valuable ways in which traditional advertising and other marketing deliver.
I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.
Lean UX works in iterative cycles, moving quickly to focus on the best customers of a product, design something that works for them, build it fast and test it, then move on to the next cycle. You learn more by looking at a real live product–no matter what flaws it might have–than you do by noodling over a requirements document written in the abstract three months ago. And you get a second chance! And a third, and a fourth, and so on.
I'm Rohn Jay Miller, Director of Digital for Hanley Wood, the leader in branded content marketing.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at email@example.com.
And visit Hanley Wood Marketing to learn more about how we partner with great clients to help them deliver their narrative to the marketplace.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: