Tag Archives | sales

What the hell is “consideration,” and why is it still living in a funnel?

The old fashioned sales funnel has taken a beating, and now it’s just falling apart. What happens now? A conversation strategy can help keep you in a perpetual state of consideration with customers. So when they decide to buy, you’ll already be in consideration.

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The Five Levels of Analytics Practice in Corporations Today

The Analytics Capabilities Matruity Model by Rohn Jay Miller describes the five levels of enterprises that use analytics to power data-driven business strategy

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