Tag Archives | San Francisco

Phony Car Dealership Marketing Meets the 21st Century

Last Thursday we received two pieces of mail at our home. The first was from the Volvo dealership in Minneapolis where I have my car serviced.  The week before last I had taken the car in to have the brake pads and rotors replaced for $1,000.  I was also quoted another $1,700 to have the […]

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Moving On By Native Instincts

I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.

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Hey, Tell Me Why Southwest Cost Me A Steak Dinner in Vegas!

  Tuesday afternoon I was sitting in an exit row seat of a Southwest Airlines flight from San Francisco to Las Vegas. I was looking forward to a big steak dinner with a small group of friends who happen to be clients that work in the hospitality business in Vegas.  Needless to say, with their […]

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Lean UX + Integrating Product Design with Agile Process

Lean UX works in iterative cycles, moving quickly to focus on the best customers of a product, design something that works for them, build it fast and test it, then move on to the next cycle. You learn more by looking at a real live product–no matter what flaws it might have–than you do by noodling over a requirements document written in the abstract three months ago. And you get a second chance! And a third, and a fourth, and so on.

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