Tag Archives | Social network

Are Personas Useful in Social Media Strategy Anymore?

Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-commerce. Best Buy was renowned for its four personas–Buzz, Jill, Barry and Ray.  Buzz was the single, male nerd […]

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Delete Your Klout Profile Now!

Delete your Klout profile now! The entire concept of turning “social influence” into a metric and then into a commodity to be sold is false and ultimately evil. What’s going to happen when you can’t get a marketing job because your Klout score is only in the 30s? Why should Joe Fernandez make billions on an IPO while handing out candy bars and coupons to the people who comprise the entire value proposition of Klout?

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How to Keep Up In Social Media In Two Moves That Matter

As fast as the social media world changes does it seem impossible to keep up with everything new? There’s more than books and conferences to rely on. As they say about “how do you get to Carnagie Hall?” Practice, practice, practice.

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Social Graphs: What They Are And Why You Should Care

The “Social Graph”—broadly defined– is a network of personal connections. And your online social graph is becoming the focus of social network strategy—by networks themselves, and by marketers trying to reach you and your friends. Why does the Social Graph matter? It’s the basic structure of personal connections you use every day in each social network you belong to. It’s why you join and invite others to connect on a social network. And therefore, exploiting social graphs for marketing and advertising is the fundamental business model challenge that Facebook, Twitter and LinkedIn face.

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