Tag Archives | Strategic management

Why Content Strategy Is Now Business Strategy

Without strong, clear and authentic communications strategy businesses will founder in the new communications landscape. What we now call content strategy has to be elevated as a strategic planning practice across the enterprise as well as becoming a daily practice within and across all groups within the enterprise.
This is an accelerating movement caused by the fragmentation of traditional media and the explosion of social communications. This movement towards a central, powerful communications strategy is seen today in companies with strong CMOs like Barry Judge at Best Buy, Jon Iwata at IBM and John Hayes of American Express.

Continue Reading

Intercomm: how internal + external communications integration will become the new frontier

Intercomm is the idea that internal, partner and marketing communications will need to be planned and executed in a totally integrated process. This post defines the idea and presents the reason why it will be the big interactive trend in 2011.

Continue Reading