Online social influence is one of those phenomena that are hard to define, but we “know it when we see it.” And social influence is even much harder to track than it is to define. Businesses are becoming increasingly social in their marketing, sales and customer service using a wide range of strategies, tactics and […]
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Coca-Cola Portugal’s team came up with a brilliant social experiment that it conducted last month in Lisbon, and it’s a brilliant example of how “social” isn’t defined by Facebook and Twitter, it’s defined by people. A soccer match was coming up between the two biggest teams in Lisbon, arch-rivals Sport Lisboa and Sporting […]
Rick Leibling’s essay “The Cultural Singularity Paradox” sets out the idea that somewhere in the 1980s we passed a point where technology, music and urban culture combined to breech the walls of monolithic mass media in America. Technology has now spread this “cultural singularity” to the point that we can no longer predict how and why culture will change, what trends will become popular and what memes we will chase.
Tuesday afternoon I was sitting in an exit row seat of a Southwest Airlines flight from San Francisco to Las Vegas. I was looking forward to a big steak dinner with a small group of friends who happen to be clients that work in the hospitality business in Vegas. Needless to say, with their […]
I'm Rohn Jay Miller, Director of Digital Strategy for Hanley Wood, the leader in branded content marketing.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at firstname.lastname@example.org.
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And visit Hanley Wood Marketing to learn more about how we partner with great clients to help them deliver their narrative to the marketplace.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: