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Dachis Group Swings For the Fences On Social Influence

Online social influence is one of those phenomena that are hard to define, but we “know it when we see it.” And social influence is even much harder to track than it is to define.  Businesses are becoming increasingly social in their marketing, sales and customer service using a wide range of strategies, tactics and […]

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Coke’s Fantastic Social “Un-commercial” Rewards Honesty

    Coca-Cola Portugal’s team came up with a brilliant social experiment that it conducted last month in Lisbon, and it’s a brilliant example of how “social” isn’t defined by Facebook and Twitter, it’s defined by people. A soccer match was coming up between the two biggest teams in Lisbon, arch-rivals Sport Lisboa and Sporting […]

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Rick Liebling Q&A:”Cultural Singularity” Blew Up Our Culture In 1986—Now What?

Rick Leibling’s essay “The Cultural Singularity Paradox” sets out the idea that somewhere in the 1980s we passed a point where technology, music and urban culture combined to breech the walls of monolithic mass media in America. Technology has now spread this “cultural singularity” to the point that we can no longer predict how and why culture will change, what trends will become popular and what memes we will chase.

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Hey, Tell Me Why Southwest Cost Me A Steak Dinner in Vegas!

  Tuesday afternoon I was sitting in an exit row seat of a Southwest Airlines flight from San Francisco to Las Vegas. I was looking forward to a big steak dinner with a small group of friends who happen to be clients that work in the hospitality business in Vegas.  Needless to say, with their […]

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