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Are Personas Useful in Social Media Strategy Anymore?

Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-commerce. Best Buy was renowned for its four personas–Buzz, Jill, Barry and Ray.  Buzz was the single, male nerd […]

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Steve Jobs: Lessons From the Master Tweaker

Steve Jobs was not an inventor like Thomas Edison or Benjamin Franklin, he was something perhaps more important than that. He was, to use an English term, “a tweaker.” He was a person who could take a pretty good idea and by the sheer force of his intellect and personality turn it into a fantastic idea.

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The Paradox of Hiring An Experienced Agency In A Time of Disruption

It’s hard to hire an agency for innovation. The answer is to look for partners who can help you be lean in the planning process and agile in development.

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Obama 2008: Using Agile + Lean Marketing to Elect a New President

Barack Obama’s 2008 campaign was the first great political campaign of the 21st century. It used old fashioned door-to-door organizing mixed with social networks and the Internet. But what powered the campaign was the passion of his supporters. And as a result, the campaign used a lot of Agile and Lean marketing principles and ideas. It’s a great case study in Agile social marketing

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