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Macy’s Online Zooms While In-Store Collapses

In some kind of watershed, Macy’s has reported for five straight months that the retailer’s online e-commerce is growing at double digits, while in-store sales decline more. Macy’s is actually coy about the specifics, but analysts, like Internet Retailer, who track the company have done the math, and over the past year seen the company’s […]

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TAKE 5: How Do Customers Experience Online Over Time?

This week let’s think about time.  How does time change the customer experience online? I was thinking about how we arrive at, consume, leave and (maybe) come back to different digital experiences. This has big implications for social media where developing awareness, wonder and trust all happen over time, outside the single customer experience model. […]

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Why Do Some Social Media Platforms Beat the “Hype Cycle” + Others Don’t?

Geoff Northcott of AKQA in London had a great post in his blog today about Augmented Reality on the Web, which is the term for immersive media experiences.  He matched Second Life and other Augmented Reality technologies against the Gartner Hype Cycle.   The Hype Cycle, pictured above, says that many new technologies on the Internet […]

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