I subscribe to the New York Times and the Minneapolis Star-Tribune, for Sunday-only newspapers, both with full 24/7 digital access. But I’ve gotten sick of throwing a pound and a half of newspapers into the recycling bin every Sunday morning the moment they come through the front door. I’d rather read my newspapers on my […]
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Agile development focuses on getting product completed and in the hands of customers and iterating that based on feedback and needs, rather than trying to gather comprehensive requirements for a much bigger waterfall effort. Can Agile be applied to business strategy and marketing? The idea of the “always on” campaign platform makes more sense in the iterative model of Agile than the kinds of big, expensive media campaigns that consumer brands launch and re-launch a year later.
Customer engagement on the Social Internet requires organized participation by companies–people and resources in our company need to be “highly aligned” and then allowed to be “loosely coupled,” so they can engage. This organization is called “content strategy, which I define as an over-all strategy for developing and delivering information and tools to customers. Notice I didn’t say “over the Internet.” I personally feel we need to open social engagement to include the valuable ways in which traditional advertising and other marketing deliver.
I'm Rohn Jay Miller.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at firstname.lastname@example.org.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: