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FoodPornIndex.com is Bolthouse Farms Mirror of Our (Not So Healthy) Social Sharing

Have you seen enough food porn? Or perhaps you’re feeling guilty publishing that Instragram photo of the braised pork wild mushroom cheese cobbler you ordered at the restaurant last night  (875 calories per serving) Bolthouse Farms, purveyor of the fruit smoothies you find in your grocery store’s vegetable department, thinks its time to make the […]

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Popularity Is Not A Proxy For Influence (See: Martha Stewart)

Michael Wu holds the exalted title of Principal Scientist of Analytics at Lithium, the SaaS provider of Social CRM services.  Last week he wrote a thoughtful piece about social influence that made the point that social influence scores are inherently false measures because they can be gamed—much more so than search engine results, for example. There is a […]

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Coke’s Fantastic Social “Un-commercial” Rewards Honesty

    Coca-Cola Portugal’s team came up with a brilliant social experiment that it conducted last month in Lisbon, and it’s a brilliant example of how “social” isn’t defined by Facebook and Twitter, it’s defined by people. A soccer match was coming up between the two biggest teams in Lisbon, arch-rivals Sport Lisboa and Sporting […]

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Obama 2008: Using Agile + Lean Marketing to Elect a New President

Barack Obama’s 2008 campaign was the first great political campaign of the 21st century. It used old fashioned door-to-door organizing mixed with social networks and the Internet. But what powered the campaign was the passion of his supporters. And as a result, the campaign used a lot of Agile and Lean marketing principles and ideas. It’s a great case study in Agile social marketing

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