Archive | design RSS feed for this section

I Had A Dream And It Was All About How To Change Marketing

A dream came to me about a speech to old colleagues. I forgot what I was going to stay and then remembered: We must drive deeper into the product. Brand design = product design. People fall in love with product design, not branding. Branding is the framework and re-enforcement of product design. Let’s think of marketing as a service that provides real value to our customers. Then I woke up.

Continue Reading ·

Steve Jobs: Lessons From the Master Tweaker

Steve Jobs was not an inventor like Thomas Edison or Benjamin Franklin, he was something perhaps more important than that. He was, to use an English term, “a tweaker.” He was a person who could take a pretty good idea and by the sheer force of his intellect and personality turn it into a fantastic idea.

Continue Reading ·

Agile Strategy: Making Stuff Instead of Planning To Make Stuff

Agile development focuses on getting product completed and in the hands of customers and iterating that based on feedback and needs, rather than trying to gather comprehensive requirements for a much bigger waterfall effort. Can Agile be applied to business strategy and marketing? The idea of the “always on” campaign platform makes more sense in the iterative model of Agile than the kinds of big, expensive media campaigns that consumer brands launch and re-launch a year later.

Continue Reading ·

The Fabulous Collision Between Search And Social Networks

The fabulous collision between search and social networks changes the landscape of what we look for and what we find. SEO optimization is a new game when it includes the links within social media messages and the pass along capabilities of networks like Facebook and Twitter.

Continue Reading ·