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Coke’s Fantastic Social “Un-commercial” Rewards Honesty

    Coca-Cola Portugal’s team came up with a brilliant social experiment that it conducted last month in Lisbon, and it’s a brilliant example of how “social” isn’t defined by Facebook and Twitter, it’s defined by people. A soccer match was coming up between the two biggest teams in Lisbon, arch-rivals Sport Lisboa and Sporting […]

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Why We Need Duct Tape To Run Our Systems

We all see software system work arounds in our daily life. It will take strong cross department communication in the future to make sure systems do all they can do.

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Public Touchscreens Can Create Multi-User RFID Magic

Schematic has done some pioneering work with large touchscreens.  You may have seen their touchscreen computer for Accenture in the International Terminal at JFK airport in New York City. They came to Cannes this year for the interactive festival and installed a touchscreen to help attendees get registered and oriented.  Two things make this touch […]

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Macy’s Online Zooms While In-Store Collapses

In some kind of watershed, Macy’s has reported for five straight months that the retailer’s online e-commerce is growing at double digits, while in-store sales decline more. Macy’s is actually coy about the specifics, but analysts, like Internet Retailer, who track the company have done the math, and over the past year seen the company’s […]

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