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OMS Summit: Todd Wilms of SAP makes change by embracing customers–and executives

Todd Wilms has an interesting perspective on the effect of social media on corporations.  As a Senior Director in SAP’s 35-person social media team, he sees both the incredible velocity of change in communications and marketing that he says makes “you feel like the ground is shifting out from underneath you—because it is.” Wilms spoke […]

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Moving On By Native Instincts

I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.

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Strategic Communications Planning: Just Do It Yourself

Bricolage is a French word that is used in creative processes to describe pulling together what you find at hand in a loose, collaborative process that focuses deeply on creation, observation, and iteration. Used in advertising and marketing, it’s a new way of planning. Instead of researching a creative brief and tossing it over the wall to the “creatives,” this new way begins with an insight or insights taken from close observation of the customer’s journey.

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Why Content Strategy Is Now Business Strategy

Without strong, clear and authentic communications strategy businesses will founder in the new communications landscape. What we now call content strategy has to be elevated as a strategic planning practice across the enterprise as well as becoming a daily practice within and across all groups within the enterprise.
This is an accelerating movement caused by the fragmentation of traditional media and the explosion of social communications. This movement towards a central, powerful communications strategy is seen today in companies with strong CMOs like Barry Judge at Best Buy, Jon Iwata at IBM and John Hayes of American Express.

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