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Steve Jobs: Lessons From the Master Tweaker

Steve Jobs was not an inventor like Thomas Edison or Benjamin Franklin, he was something perhaps more important than that. He was, to use an English term, “a tweaker.” He was a person who could take a pretty good idea and by the sheer force of his intellect and personality turn it into a fantastic idea.

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The Paradox of Hiring An Experienced Agency In A Time of Disruption

It’s hard to hire an agency for innovation. The answer is to look for partners who can help you be lean in the planning process and agile in development.

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Obama 2008: Using Agile + Lean Marketing to Elect a New President

Barack Obama’s 2008 campaign was the first great political campaign of the 21st century. It used old fashioned door-to-door organizing mixed with social networks and the Internet. But what powered the campaign was the passion of his supporters. And as a result, the campaign used a lot of Agile and Lean marketing principles and ideas. It’s a great case study in Agile social marketing

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Agile Strategy: Making Stuff Instead of Planning To Make Stuff

Agile development focuses on getting product completed and in the hands of customers and iterating that based on feedback and needs, rather than trying to gather comprehensive requirements for a much bigger waterfall effort. Can Agile be applied to business strategy and marketing? The idea of the “always on” campaign platform makes more sense in the iterative model of Agile than the kinds of big, expensive media campaigns that consumer brands launch and re-launch a year later.

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