Archive | media RSS feed for this section

Moving On By Native Instincts

I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.

Continue Reading ·

Strategic Communications Planning: Just Do It Yourself

Bricolage is a French word that is used in creative processes to describe pulling together what you find at hand in a loose, collaborative process that focuses deeply on creation, observation, and iteration. Used in advertising and marketing, it’s a new way of planning. Instead of researching a creative brief and tossing it over the wall to the “creatives,” this new way begins with an insight or insights taken from close observation of the customer’s journey.

Continue Reading ·

Jay Cutler Has A Reputation Equity Problem– And So Do We

Jay Cutler has a reputation equity problem–like, he has none. Because CBS cameras caught the Chicago Bears quarterback looking bored and disinterested during last Sunday’s NFC Championship game, Cutler is now branded a “quitter” and a prima donna. How did it ever get this bad? And what can he do about it?

Continue Reading ·

Google “Versus” Facebook? Or Just Google “And” Facebook?

Google’s new social strategy called Google +1 is aimed at Facebook’s domination of social media. Or is it? An early peek at Google +1 suggests that it improves on some aspects of Facebook’s “closed garden.” But there’s an overwhelming majority of FB users who kinda like the closed garden, y’know?

Continue Reading ·