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Moving On By Native Instincts

I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.

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Strategic Communications Planning: Just Do It Yourself

Bricolage is a French word that is used in creative processes to describe pulling together what you find at hand in a loose, collaborative process that focuses deeply on creation, observation, and iteration. Used in advertising and marketing, it’s a new way of planning. Instead of researching a creative brief and tossing it over the wall to the “creatives,” this new way begins with an insight or insights taken from close observation of the customer’s journey.

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Black + White + Red: Why I’m Cancelling Our Newspaper Subscriptions

Lifelong newspaper writer–and reader–Rohn Jay Miller explains why he’s cancelling his three daily newspaper subscriptions–the Wall Street Journal, the New York Times, and the Minneapolis Star Tribune.

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Social Media Open API Strategies for Bricks + Clicks Retailers

Best Buy is the latest retailer to make the plunge into OpenAPI selling. Their Best Buy Remix will hopefully double their e-commerce sales over the next few years–at least that’s what Best Buy is hoping. What will this mean for smaller niche e-commerce retailers? Perhaps the best low cost ROI strategy they could pursue.

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