Steve Jobs was not an inventor like Thomas Edison or Benjamin Franklin, he was something perhaps more important than that. He was, to use an English term, “a tweaker.” He was a person who could take a pretty good idea and by the sheer force of his intellect and personality turn it into a fantastic idea.
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It’s hard to hire an agency for innovation. The answer is to look for partners who can help you be lean in the planning process and agile in development.
Agile development focuses on getting product completed and in the hands of customers and iterating that based on feedback and needs, rather than trying to gather comprehensive requirements for a much bigger waterfall effort. Can Agile be applied to business strategy and marketing? The idea of the “always on” campaign platform makes more sense in the iterative model of Agile than the kinds of big, expensive media campaigns that consumer brands launch and re-launch a year later.
Personas are making a comeback in account planning and strategic planning. As the social Internet fragments audiences understanding the coherent behaviors of the increasing number of audiences segments is becoming the critical first step in account planning. The modern use of personas as far as my research found, dates to the 1980s. Angus Jenkinson began to use them to develop the first CRM strategies as the CEO of a database marketing firm in the UK, and they were adopted by OgilvyOne as the centerpiece of their strategy development
I'm Rohn Jay Miller.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at firstname.lastname@example.org.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: