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Moving On By Native Instincts

I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.

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Caribou Coffee: Phony Authenticity in Corporate Social Media

Caribou Coffee is just the latest offender in using social media-like tactics to “simulate authenticity.” It’s marketing, not social media. It’s not the authentic, open communication that social media demands in order to establish any credibility. I don’t believe real people wrote those slogans because they sound phony. If you cherry pick 1% of the entries in a marketing slogan contest, you’ll end up with a collection of realistic-sounding tripe that’s right on message.

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The 5th Largest Magazine in the US? It’s Game Informer! Who Knew?

David Brauer at Minnpost notes today that the official judge of magazine circulation in the US, the Audit Bureau of Circulation (ABC) posted its first magazine circulation results for 2011 and the 5th largest circulation was a little know magazine produced in the Warehouse District of Minneapolis–called Game Informer. I have a feeling either you’ve […]

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Meeker’s Mobile Vision Begs Questions About Location Apps

Mary Meeker’s recent presentation on mobile in 2011 focuses on mobile devices as extensions of activities we’ve up till now used computers for—commerce, social media updates, games. The “location-specific” applications are still quite murky. How does a store offer discounts to people who are in close physical proximity to the store? How does a store engage with a customer in the store, standing in front of a product? Some of this requires retailers and other merchants to think through innovations.

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