I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.
Archive | retail RSS feed for this section
Caribou Coffee is just the latest offender in using social media-like tactics to “simulate authenticity.” It’s marketing, not social media. It’s not the authentic, open communication that social media demands in order to establish any credibility. I don’t believe real people wrote those slogans because they sound phony. If you cherry pick 1% of the entries in a marketing slogan contest, you’ll end up with a collection of realistic-sounding tripe that’s right on message.
David Brauer at Minnpost notes today that the official judge of magazine circulation in the US, the Audit Bureau of Circulation (ABC) posted its first magazine circulation results for 2011 and the 5th largest circulation was a little know magazine produced in the Warehouse District of Minneapolis–called Game Informer. I have a feeling either you’ve […]
Mary Meeker’s recent presentation on mobile in 2011 focuses on mobile devices as extensions of activities we’ve up till now used computers for—commerce, social media updates, games. The “location-specific” applications are still quite murky. How does a store offer discounts to people who are in close physical proximity to the store? How does a store engage with a customer in the store, standing in front of a product? Some of this requires retailers and other merchants to think through innovations.
I'm Rohn Jay Miller.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at firstname.lastname@example.org.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: