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Sailing to California for the California Gold ...

The 7 Acid Tests for Brands in the Social Gold Rush

Image via Wikipedia “The Acid Test” was popularized during the California Gold Rush of 1849. It was a simple test that gold seekers and traders could use to determine if a rock contained real gold or just base metals. Precious metals like gold stand up to strong acids without melting, while base metals will begin […]

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Social Media Open API Strategies for Bricks + Clicks Retailers

Best Buy is the latest retailer to make the plunge into OpenAPI selling. Their Best Buy Remix will hopefully double their e-commerce sales over the next few years–at least that’s what Best Buy is hoping. What will this mean for smaller niche e-commerce retailers? Perhaps the best low cost ROI strategy they could pursue.

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Macy’s Online Zooms While In-Store Collapses

In some kind of watershed, Macy’s has reported for five straight months that the retailer’s online e-commerce is growing at double digits, while in-store sales decline more. Macy’s is actually coy about the specifics, but analysts, like Internet Retailer, who track the company have done the math, and over the past year seen the company’s […]

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