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Phony Car Dealership Marketing Meets the 21st Century

Last Thursday we received two pieces of mail at our home. The first was from the Volvo dealership in Minneapolis where I have my car serviced.  The week before last I had taken the car in to have the brake pads and rotors replaced for $1,000.  I was also quoted another $1,700 to have the […]

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Five Questions Klout Can’t Answer

Five questions Klout CEO Joe Fernandez can’t–or won’t answer

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How The Christian Science Monitor Used SEO Strategies to Drive From 3M to 25M Page Views

An extraordinary case study published by the Nieman Journalism Lab about the transformation of the Christian Science Monitor from a dying print-focused publication to a Web-first online focused publication that drove page views from 3 million per month to 25 million in two years. Entitled, “Chasing pageviews with values: How the Christian Science Monitor has adjusted to a web-first, SEO’d world,” is was authored by Jonathan Groves and Carrie Brown-Smith.

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The Three Legs of Content Strategy

Customer engagement on the Social Internet requires organized participation by companies–people and resources in our company need to be “highly aligned” and then allowed to be “loosely coupled,” so they can engage. This organization is called “content strategy, which I define as an over-all strategy for developing and delivering information and tools to customers. Notice I didn’t say “over the Internet.” I personally feel we need to open social engagement to include the valuable ways in which traditional advertising and other marketing deliver.

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