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What Should Google Do?

A New York Times expose proved that JC Penney, a large but desperate national retailer, hired “black hat” search engine experts to game Google and move JC Penney products into the top organic search result for everything from ankle socks to zebra blankets. The New York Times investigative team proved that a major national retailer could game Google and end up in the top organic rankings, and as a result, reap millions of dollars in new business.

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