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Regulations: Using Social Networks In Healthcare and Finance Is Hard

I’ve been researching how regulated industries, specifically financial and medical, are handling the rapid growth of social communications online. Needless to say the government regulatory agencies—FINCA, NASD, FDA—are overburdened by their existing mandates, let alone trying to figure out what it means when my Aunt Patricia “likes” the Facebook page of some osteoporosis drug from Merck. While we tend to guard our financial information carefully, we as a society seem more than willing to get on message boards and tell others everything about our prostitis or hemoglobin counts.

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