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The Death of the Little Flip That Could

Flip was in the business of turning everybody into their own video studio for a very low, one-time cost of less than $200. That apparently was a good enough business model for Pure Digital Technologies, the builders of the Flip. It wasn’t good enough for Cisco, a company focused on routers. Yes, there are competitors coming from Sony and Kodak, but Flip had the brand equity, the reputation.

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