(Note: This post originally appeared on Social Media Today, where it was picked up by Forbes’ Haydn Shaughnesy in a column. Also in the Sunday, March 25 edition of the New York Times an article on Gilad Elbaz’s start up Factual made observations about the use of DNA information for research and analytics. Finally, I […]
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Flip was in the business of turning everybody into their own video studio for a very low, one-time cost of less than $200. That apparently was a good enough business model for Pure Digital Technologies, the builders of the Flip. It wasn’t good enough for Cisco, a company focused on routers. Yes, there are competitors coming from Sony and Kodak, but Flip had the brand equity, the reputation.
As businesses across the world begin to deal with the social communications revolution, thoughts turn to the “big four” business technology firms: Microsoft, IBM, SAP and Oracle, or as they are known by their cute moniker in the technology market, MISO.
All four are taking incremental rather than revolutionary steps to shift into the social marketplaces, using their natural installed base of current technology as their beachhead. All four have embraced social change, but as you would expect, interpret that idea differently, with different definitions of what problems are really important for business.
AdTech 2010 had three major themes: data, real-time bidding and social. They all lead back to the current resurgence in online display advertising, up 15% in the last year and a half, and mostly because of these three trends–especially the data.
I'm Rohn Jay Miller.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at firstname.lastname@example.org.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: