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The New York Times Broken Digital Business Strategy

I subscribe to the New York Times and the Minneapolis Star-Tribune, for Sunday-only newspapers, both with full 24/7 digital access. But I’ve gotten sick of throwing a pound and a half of newspapers into the recycling bin every Sunday morning the moment they come through the front door. I’d rather read my newspapers on my […]

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FoodPornIndex.com is Bolthouse Farms Mirror of Our (Not So Healthy) Social Sharing

Have you seen enough food porn? Or perhaps you’re feeling guilty publishing that Instragram photo of the braised pork wild mushroom cheese cobbler you ordered at the restaurant last night  (875 calories per serving) Bolthouse Farms, purveyor of the fruit smoothies you find in your grocery store’s vegetable department, thinks its time to make the […]

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IBM Makes A Big Move On A Blue Ocean Opportunity

IBM announced this week the launching of the IBM Customer Experience Lab in Yorkville, NY. The Lab will bring together 100 researchers and consultants into what sounds like a center of excellence to help clients with “front office integration” around three general ideas: Customer insights Customer engagement Employee engagement The first–customer insights–isn’t new ground for […]

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Are Personas Useful in Social Media Strategy Anymore?

Best Buy may have fallen on hard times but a decade ago the big box retailer was one of the first “bricks and clicks” to embrace the use of personas in all aspects of marketing and e-commerce. Best Buy was renowned for its four personas–Buzz, Jill, Barry and Ray.  Buzz was the single, male nerd […]

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