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Steve Jobs: Lessons From the Master Tweaker

Steve Jobs was not an inventor like Thomas Edison or Benjamin Franklin, he was something perhaps more important than that. He was, to use an English term, “a tweaker.” He was a person who could take a pretty good idea and by the sheer force of his intellect and personality turn it into a fantastic idea.

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Personas Are Back In Style

Personas are making a comeback in account planning and strategic planning. As the social Internet fragments audiences understanding the coherent behaviors of the increasing number of audiences segments is becoming the critical first step in account planning. The modern use of personas as far as my research found, dates to the 1980s. Angus Jenkinson began to use them to develop the first CRM strategies as the CEO of a database marketing firm in the UK, and they were adopted by OgilvyOne as the centerpiece of their strategy development

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Lean UX + Integrating Product Design with Agile Process

Lean UX works in iterative cycles, moving quickly to focus on the best customers of a product, design something that works for them, build it fast and test it, then move on to the next cycle. You learn more by looking at a real live product–no matter what flaws it might have–than you do by noodling over a requirements document written in the abstract three months ago. And you get a second chance! And a third, and a fourth, and so on.

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Meeker’s Mobile Vision Begs Questions About Location Apps

Mary Meeker’s recent presentation on mobile in 2011 focuses on mobile devices as extensions of activities we’ve up till now used computers for—commerce, social media updates, games. The “location-specific” applications are still quite murky. How does a store offer discounts to people who are in close physical proximity to the store? How does a store engage with a customer in the store, standing in front of a product? Some of this requires retailers and other merchants to think through innovations.

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