First Agile Marketing Conference in San Francisco

First Agile Marketing Conference in San Francisco Jim Ewell and John Case led the first Agile Marketing Conference held at the corporate headquarters of Mindjet in San Francisco, just down Telegraph Hill.  More than 40 marketers assembled for the workshop which developed a large set of principles and values we hope get the Agile Marketing […]

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Ladies and Gentlemen, Please Welcome Jerry The Dog

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SXSW: Hey, Beyond Behavioral, Can We Use DNA In Social Marketing?

(Note: This post originally appeared on Social Media Today, where it was picked up by Forbes’ Haydn Shaughnesy in a column.  Also in the Sunday, March 25 edition of the New York Times an article on Gilad Elbaz’s start up Factual made observations about the use of DNA information for research and analytics.  Finally,  I […]

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The Mythology of Social Influence

  Social influence is the opposite of the weather.  Unlike the weather, everyone is talking about social influence–and it seems like everyone is doing something about it. Companies are springing up like ragweed everywhere in the “social influence” field.  Some, like Radian6, are trying to listen and discern social influence.  Klout and Kred are trying […]

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OMS Summit: Todd Wilms of SAP makes change by embracing customers–and executives

Todd Wilms has an interesting perspective on the effect of social media on corporations.  As a Senior Director in SAP’s 35-person social media team, he sees both the incredible velocity of change in communications and marketing that he says makes “you feel like the ground is shifting out from underneath you—because it is.” Wilms spoke […]

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