Tag Archives | Advertising

Nissan’s Social Strategy Case Study–And It’s An Ad, Too

Digiday recently published an interesting case study.   It’s a “combo platter.”  First of all it’s an interesting and somewhat objective view of how, during a new car model launch, Nissan’s social media team reached out to people who post often about style and design.  These people have lots of followers on their blogs and social networks […]

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The Death of Branding and The Rise of Design and Reputation

So take a moment and think of the best work your company does. When your company does its best work who does it?  How do they do it? Now hold a picture of that group of people and the work they do, and ask “what qualities or values do they bring to the table that […]

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