Tag Archives | Arik Hanson

Moving On By Native Instincts

I’m starting an amazing voyage today. I’m joining Native Instinct of San Francisco as a partner.

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Caribou Coffee: Phony Authenticity in Corporate Social Media

Caribou Coffee is just the latest offender in using social media-like tactics to “simulate authenticity.” It’s marketing, not social media. It’s not the authentic, open communication that social media demands in order to establish any credibility. I don’t believe real people wrote those slogans because they sound phony. If you cherry pick 1% of the entries in a marketing slogan contest, you’ll end up with a collection of realistic-sounding tripe that’s right on message.

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