Tag Archives | Business

Why Content Strategy Is Now Business Strategy

Without strong, clear and authentic communications strategy businesses will founder in the new communications landscape. What we now call content strategy has to be elevated as a strategic planning practice across the enterprise as well as becoming a daily practice within and across all groups within the enterprise.
This is an accelerating movement caused by the fragmentation of traditional media and the explosion of social communications. This movement towards a central, powerful communications strategy is seen today in companies with strong CMOs like Barry Judge at Best Buy, Jon Iwata at IBM and John Hayes of American Express.

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What the hell is “consideration,” and why is it still living in a funnel?

The old fashioned sales funnel has taken a beating, and now it’s just falling apart. What happens now? A conversation strategy can help keep you in a perpetual state of consideration with customers. So when they decide to buy, you’ll already be in consideration.

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The Five Levels of Analytics Practice in Corporations Today

The Analytics Capabilities Matruity Model by Rohn Jay Miller describes the five levels of enterprises that use analytics to power data-driven business strategy

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The Death of Branding and The Rise of Design and Reputation

So take a moment and think of the best work your company does. When your company does its best work who does it?  How do they do it? Now hold a picture of that group of people and the work they do, and ask “what qualities or values do they bring to the table that […]

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