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Sailing to California for the California Gold ...

The 7 Acid Tests for Brands in the Social Gold Rush

Image via Wikipedia “The Acid Test” was popularized during the California Gold Rush of 1849. It was a simple test that gold seekers and traders could use to determine if a rock contained real gold or just base metals. Precious metals like gold stand up to strong acids without melting, while base metals will begin […]

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Measurement

Top 10+ Reasons Why Companies Fail at Metrics

Image by HeyThereSpaceman. via Flickr From E-Consultancy in the UK comes their latest “Online Measurement and Strategy Report,” which (for $150) provides exquisite measure and detail about the challenges and occasional successes companies are having in tracking what is going on in this most measurable of all media. Here’s the list of reasons why companies […]

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