Tag Archives | content strategy

Why Content Strategy Is Now Business Strategy

Without strong, clear and authentic communications strategy businesses will founder in the new communications landscape. What we now call content strategy has to be elevated as a strategic planning practice across the enterprise as well as becoming a daily practice within and across all groups within the enterprise.
This is an accelerating movement caused by the fragmentation of traditional media and the explosion of social communications. This movement towards a central, powerful communications strategy is seen today in companies with strong CMOs like Barry Judge at Best Buy, Jon Iwata at IBM and John Hayes of American Express.

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I’ve Got a New Job–and So Do You

Social media is leading to a seismic change in communications which I call strategic communications planning, which will replace strategic consulting by firms like McKinsey and Bain. It will also take the place of a lot of marketing and advertising budgets as well

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