Tag Archives | Facebook

Klout CEO Joe Fernandez Responds To Critics

  Two weeks ago I wrote a post here called “Delete Your Klout Profile Now!”  So far more than 10,000 people have read it on Social Media Today and another 2,000 on this blog.    It’s been shared and re-tweeted more than 2,200 times. More important, several other bloggers and journalists have come out with posts […]

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Delete Your Klout Profile Now!

Delete your Klout profile now! The entire concept of turning “social influence” into a metric and then into a commodity to be sold is false and ultimately evil. What’s going to happen when you can’t get a marketing job because your Klout score is only in the 30s? Why should Joe Fernandez make billions on an IPO while handing out candy bars and coupons to the people who comprise the entire value proposition of Klout?

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Obama 2008: Using Agile + Lean Marketing to Elect a New President

Barack Obama’s 2008 campaign was the first great political campaign of the 21st century. It used old fashioned door-to-door organizing mixed with social networks and the Internet. But what powered the campaign was the passion of his supporters. And as a result, the campaign used a lot of Agile and Lean marketing principles and ideas. It’s a great case study in Agile social marketing

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Rick Liebling Q&A:”Cultural Singularity” Blew Up Our Culture In 1986—Now What?

Rick Leibling’s essay “The Cultural Singularity Paradox” sets out the idea that somewhere in the 1980s we passed a point where technology, music and urban culture combined to breech the walls of monolithic mass media in America. Technology has now spread this “cultural singularity” to the point that we can no longer predict how and why culture will change, what trends will become popular and what memes we will chase.

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