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CVS: Narrative of A Brand

You’ve seen the news that CVS, the national drug store chain, will stop selling cigarettes and other tobacco products by October 1.  The move was lauded by health officials in and out of government, and has been the source of discussion on news shows this week: was it a principled decision or a shrewd business […]

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What the hell is “consideration,” and why is it still living in a funnel?

The old fashioned sales funnel has taken a beating, and now it’s just falling apart. What happens now? A conversation strategy can help keep you in a perpetual state of consideration with customers. So when they decide to buy, you’ll already be in consideration.

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