Tag Archives | Klout

Klout CEO Joe Fernandez Responds To Critics

  Two weeks ago I wrote a post here called “Delete Your Klout Profile Now!”  So far more than 10,000 people have read it on Social Media Today and another 2,000 on this blog.    It’s been shared and re-tweeted more than 2,200 times. More important, several other bloggers and journalists have come out with posts […]

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Delete Your Klout Profile Now!

Delete your Klout profile now! The entire concept of turning “social influence” into a metric and then into a commodity to be sold is false and ultimately evil. What’s going to happen when you can’t get a marketing job because your Klout score is only in the 30s? Why should Joe Fernandez make billions on an IPO while handing out candy bars and coupons to the people who comprise the entire value proposition of Klout?

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