Tag Archives | Malcolm Gladwell

Steve Jobs: Lessons From the Master Tweaker

Steve Jobs was not an inventor like Thomas Edison or Benjamin Franklin, he was something perhaps more important than that. He was, to use an English term, “a tweaker.” He was a person who could take a pretty good idea and by the sheer force of his intellect and personality turn it into a fantastic idea.

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The New Direct Response Works: “But Wait! There’s More!”

As online experiences become more engaging, and advertisers can track and market to individuals, our marketing frameworks look more and more like direct response. Ron Popiel would be proud.

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