The “Social Graph”—broadly defined– is a network of personal connections. And your online social graph is becoming the focus of social network strategy—by networks themselves, and by marketers trying to reach you and your friends. Why does the Social Graph matter? It’s the basic structure of personal connections you use every day in each social network you belong to. It’s why you join and invite others to connect on a social network. And therefore, exploiting social graphs for marketing and advertising is the fundamental business model challenge that Facebook, Twitter and LinkedIn face.
Tag Archives | Social network
The fabulous collision between search and social networks changes the landscape of what we look for and what we find. SEO optimization is a new game when it includes the links within social media messages and the pass along capabilities of networks like Facebook and Twitter.
I’ve been researching how regulated industries, specifically financial and medical, are handling the rapid growth of social communications online. Needless to say the government regulatory agencies—FINCA, NASD, FDA—are overburdened by their existing mandates, let alone trying to figure out what it means when my Aunt Patricia “likes” the Facebook page of some osteoporosis drug from Merck. While we tend to guard our financial information carefully, we as a society seem more than willing to get on message boards and tell others everything about our prostitis or hemoglobin counts.
I'm Rohn Jay Miller.
For the past twenty years I’ve built digital products, services and content for marketing, e-commerce, and social media. I write and speak on management, digital strategy, online influence, design thinking and social networks. And I blog for Social Media Today. I can be reached at email@example.com.
AMA & Aquent Webinar: The Fabulous Collision of Search and Social
Social networks and search engines are the two primary ways we seek and browse online for information and personal connections. Google and other search engines have seen huge amounts of traffic growing from social networks and are working frantically to take advantage of this transformation.
These two massive worlds of social networks and search are colliding, and this will change the Internet forever. Click here to watch this Webinar sponsored by the American Marketing Association and Aquent.
Video Worth Watching
Tim Malbon, founding partner at Made by Many in the UK, spoke at an IPA event about Agile and the philosophy of Made by Many. Video courtesy the IPA, originally uploaded by them on Vimeo.
Hans Rosling illuminates the challenges of world poverty with startling infographics:
Douglas Rushkoff of NYU explains why the Internet will destroy our economy--and why that's a good thing: